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社会媒体影响零售商的决定

2011-12-21来源:VOA

短语讲解:

1. J.C. Penney, which would not comment for this story, would not say how it comes up with the designs for its kids clothing.

come up with想出, 提出
例句:I hope you can come up with a better plan than this.
我希望你们能提出一个比这个更好的计划。

2. Not all consumers have strong feelings about T-shirt messaging. Robin Sackin, a professor at New York’s Fashion Institute of Technology, thinks people need to lighten up.

lighten up别那么严肃;别抱怨;放轻松点;使生动活泼
例句:She tried to lighten up her speech with a few jokes.
她讲了几个笑话以使讲话轻松愉快些。

3. The difference, says Ben Rattray, CEO of Change.org, is that in the case of J.C. Penney, a vital group of consumers was up in arms.

in the case of至于…, 在……的情况下, 就…来说, 就……而言, 对……而言
例句:It's the kind of story we think of as myth. But in the case of Lincoln, the story is true.
我们把这类故事视为神话, 但就林肯来说, 这故事却是真实的。

4. I mean women in general, and moms in particular, control the vast majority of spending in their households.

in particular尤其, 特别
例句:She likes fruit and tomatoes in particular.
她喜欢水果, 尤其是西红柿。
spend in在…上花费
例句:He spent much time correcting my grammar.
他花了很多时间来改我的语法错误。

5. She’s been frustrated for years about the kind of clothing retailers sell for young girls, and the harm it might do to girls’ self-esteem as they grow up.

grow up长大, 成熟
例句:Tom wants to be a coach when he grows up.
汤姆长大后想当教练。

6. It doesn’t have to be egregious to sink into the mindset. It’s just this, I call it, a slow drip of messages.

sink into渗入, 陷入, 沉入, 进入
例句:Don't allow yourself to sink into grief; it can do no good.
不要使自己陷入悲哀之中, 这样一点好处也没有。

7. But she still keeps up the pressure on mainstream retailers.

keep up保持; 保持不衰退
例句:Their spirits kept up well in spite of setbacks.
尽管遭受挫折, 他们的热情不减。

8. Last month she emailed the children’s wear company Gymboree and started an online petition to complain about baby outfits which read "Smart like Daddy" and "Pretty Like Mommy".

complain about抱怨, 投诉
例句:He never complained about working overtime.
他从来不因加班而抱怨。

9. Days later, Gymboree emailed Yulo to say the items were no longer for sale.

no longer不再, 已不, 不复, 再也不
例句:The city's water supply is no longer adequate for its need.
这个城市的供水已不敷需求。