中石化携手腾讯布局非油业务

China's leading oil producer Sinopec has worked out a new deal with Tencent to help enhance Sinopec's gas stations.

The deal will see Sinopec market its services and products through Tencent's media platforms, such as WeChat.

Customers will also be able to use Tencent's mobile payment tools.

The agreement is the latest in a series of moves by Sinopec to enhance its branding.

The company has recently tied into deals with delivery service SF Express, retailer Ruentex and Taiping Insurance.

For more on Sinopec's moves, we're joined on the line by Benjamin Cavender, Principal of China Market Research in Shanghai.