微信支付即将登陆意大利

China’s mobile payment platform WeChat Pay will work in Italy for the first time, the company announced on Monday.

周一，微信支付平台宣布，中国移动支付平台微信支付首次登陆意大利。

WeChat Pay is the payment arm of WeChat, the instant-messaging app operated by Tencent.

微信是腾讯运营的即时通讯类App，微信支付就是微信所提供的一种支付方式。

The announcement, which follows a deal with Docomo Digital, a digital payment solutions provider, is the latest salvo by WeChat Pay in its competition with its largest rival, China’s Alipay, for the burgeoning market created by Chinese tourists visiting Europe.

声明在与DOCOMO Digital（一家电子支付运营商）达成协议后发布，这是微信支付与其最大的竞争对手支付宝，争夺中国游客在欧洲游玩时的新兴市场的新一波举措。

In Italy, the payment technology will be enabled by Docomo Digital. Chinese travelers will be able to make a payment through the WeChat app on their phone, by scanning the bar code on the payment terminal hosted by retailers. As part of the same deal, the digital marketing company Digital Retex will help partnered retailers host an official WeChat account that will be used to promote the brands’ activities.

Docomo Digital为微信支付在意大利的使用提供技术支持。只要在微信内扫描商家提供的终端支付条形码，就可以完成支付。作为合作中的一部分，数字营销公司Digital Retex将帮助商家注册微信公众号，用于推广品牌活动。

WeChat has 980 million active users per month. In 2017, WeChat Pay was used by Chinese consumers at an average rate of 1 million transactions per minute, according to WeChat Pay’s own estimates.

微信的每月活动用户量达到9.8亿人。据微信支付官方估计，2017年国内消费者使用微信支付的交易频率高达每分钟1百万人次。

Monday’s announcement means Italian brands can sign up to accept payments via WeChat Pay. So far, none of them installed a payment terminal, meaning Chinese shoppers will still need to wait a while before such payments will be accepted.

周一的宣布意味着意大利品牌可以签约接受微信支付。但迄今为止，意大利品牌都尚未安装支付终端，这意味着中国购买者在微信支付广为使用前尚需候些时日。

WeChat Pay started exploring opportunities across Europe in 2015 by opening an office in Italy, although actual payment only became available in 2017, initially in the United Kingdom and France, through partnerships with several European payment facilitators including French bank BNP Paribas.

2015年微信支付便在意大利开设办事处，探寻欧洲商机，不过直到2017年，通过和法国巴黎银行在内的多家欧洲支付服务商建立合作，才让微信支付变得可行，最先支持微信支付的是英国和法国。