地道美语听力练习:户外广告

Kam: Okay, the purpose of our meeting today is to listen to some ideas for our new advertising campaign. Gina, take it away.
金：好了，今天我们会议的目的是听一听新广告运作的一些想法。吉娜，开始吧。

Gina: Thanks, Kam. I’m going to talk today about outdoor advertising. I know that it’s a new area for us and it hasn’t been on our radar in the past, but I know it’ll work well for our new campaign.
吉娜：谢谢，金。我今天要谈的是户外广告。我知道它对我们而言是一个新领域，我们以前没有涉足过这方面，但它会对我们新广告的运作非常有用。

Kam: Can we talk specifics?
金：可以谈谈细节吗？

Gina: Sure. There are several types of outdoor advertising. One is the billboard, both the traditional kind and the digital ones. Advertising on ones in high-traffic areas will give us a lot of exposure. To get even more exposure all over town, we can use mobile advertising.
吉娜：当然可以。户外广告几个类型。一个是广告牌，传统的广告牌或数字广告牌都可以。在高访问量地区投放的广告牌会让我们有很高的曝光率。为了提高在全城的曝光率，我们还可以使用移动广告。

Kam: You mean advertise on buses?
金：你的意思是在巴士上刊登广告？

Gina: Yes, more and more, products are being advertised on buses and cars. These wraps can also be put on the side of buildings and other structures. There really are a lot of outdoor advertising options, from bench ads to skywriting.
吉娜：是的，越来越多的产品通过公交车和汽车做广告。这些广告材料也可以刷在大厦或其它建筑物的侧面。从长凳广告到空中文字，真地有很多户外广告方案可供我们选择。

Kam: That’s all very interesting, but which of these methods do you recommend?
金：这很有趣，但你推荐什么方法呢？

Gina: I think we should use all of them – blanket the city with our new ads.
吉娜：我认为我们应该多管齐下——让我们的新广告席卷整个城市。

Kam: All of them?
金：多管齐下？

Gina: Yes, all of them. You know what they say: “Go big or go home.”
吉娜：是的，都用上。俗话说：“要么做大，要么回家。”