体坛英语新闻:Corinthians rated Brazil's most valuable club
SAO PAULO, Aug. 23 (Xinhua) -- Corinthians are the most valuable Brazilian football club with a market worth of 468 million US dollars, according to new data.
A report released by Brazilian consultancy firm BDO on Friday rated Brazil's top 23 clubs at 2.6 billion dollars.
Flamengo were ranked second at 364 million dollars and Sao Paulo third at 361 million dollars.
According to BDO, the study analyzed financial performance, marketing strategies and census data.
BDO spokesman Pedro Daniel said the value of Brazilian clubs had increased 69% since 20009.
"This reflects the commercial potential that each club has," Daniel said."The increased value has coincided with more lucrative television contracts and aggressive marketing campaigns."
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