《妈妈咪呀！》筹备中文版 召唤孙红雷侯岩松

视频大致内容：

Four years ago "Mamma Mia!" was a smash hit in Beijing even in English. Now, the China Arts and Entertainment Group is on a mission to produce a Chinese language version of the show, and they made it official at a signing ceremony in Beijing.

Since its debut in London in 1999, Mamma Mia! has already been seen by more than 42 million people in over 240 cities across North America, Australia, Europe, and Asia. The Chinese production is going to be the 13th language version of the overwhelmingly popular musical.

It comes as a result of cultivating the market over the past decade, during which time several original language West End and Broadway musicals toured in China. The China Arts and Entertainment Group, or CAEG, has been devoted to popularizing international musicals in China and now aims to set up the country's own musical industry.

CAEG president Zhang Yu and "Mamma Mia!" International Executive Producer Andrew Treagus co-signed the licensing agreement during the press conference. Zhang expressed his vision for the joint venture.

Zhang Yu, President of CAEG, said, "We chose Mamma Mia! as the first musical to be produced in Chinese because it's been successful all over the world including China and its story is suitable for all ages audiences, that is, love, friendships and comedy. We have a three-step plan for developing Chinese musical industry. First, introduce international musicals to the Chinese audience. Second, adapt popular productions into Chinese language and during the process nurture our own musical actors, choreographers and directors. And third, we create authentic Chinese musicals."

The UK side has now assigned a professional team to assist in the selection of a local creative team, including director, choreographer and musical director as well as technical staff. A three-round audition process to cast the show will be held between August and next January. The show is expected to be open in June 2011.

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