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河南跟随文化产业改革的潮流

2011-11-03来源:CCTV9

In China, culture has been a key word throughout the millennia. And Henan Province in Central China is doing its part to keep up with the ongoing rejuvenation of the culture industry. Let's take a look at how the local government there has qietly built up a robust industry.
在中国,文化千年来一直是一个关键词。中国中部的河南省正尽力赶上正在发展的文化产业复兴。让我们来看看当地政府是如何建立一个健全的产业。

After 10 years in the animation business, Zhang Guoxiao, who works at the Henan National Animation Base in Zhengzhou's High-tech New Area, got a new job. Not only is he CEO of Xiaoyingtao Cartoon Company, but now he's also General Director of China's first periodical dedicated to the animation industry. Its first edition hit 200-thousand in circulation and brought in over 800-thousand yuan.
在动漫行业干了10年之后,在郑州高新区的河南国家动漫基地工作的张国晓有了一份工作。他不仅是小樱桃卡通公司的CEO,还是中国第一本动漫产业期刊的总负责人。期刊的第一期发行量为20万册,收益80多万。

Zhang Guoxiao, CEO of Xiaoyingtao Cartoon, Co., said, "I can't imagine a private-run company, like us, can be directly involved in the construction and management of the industry's media. This was definitely impossible just a few years ago. We are all benefiting from the reformation of the cultural industry."
小樱桃卡通公司的CEO张国晓表示:“我不敢想象像我们这样的私营企业能直接参与到行业媒体的建设和管理中来。这在几年前是绝对不可能的。我们都受益于文化产业改革。”

The Newspaper of Animation is a media company co-funded by state-owned Zhongyuan Media Group, Marketing Management Magazine and the privately-run Xiaoyingtao Cartoon Company. Not only did the paper integrate two systems - public and private - it also created a win-win situation for human resource deparments and those looking for jobs in the industry.
Newspaper of Animation是由国有的中原传媒公司、营销管理杂志和私营的小樱桃卡通公司联合创办的。该报纸不仅融合了两个系统——公有和私有——它还为人力资源部门和那些在这个行业找工作的人创造了一个双赢的环境。

As China's culture industry undergoes rejuvenation, cartoon companies are developing a comprehensive industry chain that supports cartoon production and distribution, builds a strong industrial base, and diversifies into the sale of animation by-products such as toys.
由于中国的文化产业正在复兴,开通公司正在发展一条综合的产业链,该产业链支持卡通片制作和发行,建立一个强大的产业基地,使玩具这样的卡通副产品的销售多样化。

Yang Liping, director of Dept of Cultura, Henan Province, said, "We hope to boost the cultural industry by building up renowned companies. Large-scale and centralized industrial parks will raise the standard and increase the benefits."
河南省文化局局长杨丽萍表示:“我们希望通过壮大知名公司来推动文化产业的发展。大规模集中的产业园区将提升水平,增加收益。”

Henan's provincial government is actively taking advantage of the local resources. Assisting with investment, project layout and industrial subsidies, the province has already established six culture industry parks and scores of other special economic zones that support the culture industry.
河南省省政府积极利用当地的文化资源。借助投资、项目布局和产业补助金,该省已经建立了六个文化产业园区和其它大量的经济特区来支持文化产业。