为寻赞助商 英国选手eBay自我拍卖
In today’s digital world you can find almost anything online, from music, movies and clothes to --- Olympic athletes? Yes an Olympic athlete. This week a British sprinter began auctioning his services on the web in an effort to secure sponsorship to help him train for the 2012 London Games.
在今天的数字世界里,你几乎可以在网上找到任何东西,从音乐、电影、衣服到——奥运健儿?是的,一个奥运健儿。这个星期,英国一位短跑运动员开始在网上拍卖他的服务,为的是获得赞助,帮助他备战2012年伦敦奥运会的训练。
James Ellington is in the starting blocks for his goal of reaching the Olympics, but this world class sprinter who is long on talent is short on funds, so he is seeking help in his training.
詹姆斯.艾灵顿正站在起跑器上为了他的奥运目标而努力,但是这位有天赋的世界级短跑运动员缺乏资金,所以他正在为他的训练寻求帮助。
And in the 21st century that means only one thing -- a sponsorship deal via an online auction site.
生活在21世纪之意味着一件事——通过网络拍卖网站获得赞助协议。
James Ellington, British Olympic Sprinter, said, "The reserve price is up for 30,000 pounds." "Not too much, no. I mean, that will cover everything. That will cover training, training costs, travelling expenses, equipment, physio, medical, everything, basically. Probably cover my mortgage as well, which I could do with help with and, give me the means to train full time."
英国奥运短跑运动员詹姆斯.艾灵顿表示:“保守价是3万英镑。”“不,不是很多。我的意思是,包含一切。这基本上将包括训练、训练费用、交通费、设备、理疗、医疗,所有的一切。可能还包括我的抵押贷款,这对我有帮助,而且可以给我全职训练的方法。”
Injuries hampered his ability to train the last four years and his ranking slip has slipped. Thus the 100m, 200m and sprinter has been passed over by major sponsors.
过去四年,伤病限制了他的训练能力,他的排名下滑。所以,赞助商没有注意到这位跑100米、200米的短跑选手。
But he has enjoyed his best season yet, running 200m in the fastest time by a British athlete this year at a non-altitude venue.
但是他还在享受他的最佳时期,他在一个非高原的场地上跑出了英国运动员今年最佳的200米成绩。
John Powell, Ellington’s Coach, said, "Well, it’s a real rat race out there for international athletes to get sponsorship. And James has had injuries that have really stunted his progress over the last two or three years, up until 2011, of course, when he did make the World Championships and he’s really broken through. But I mean lottery support is for the elite. He’s not been on that scheme until this year, and now he’s still only on the bottom rung. So, it really has been a struggle."
詹姆斯.艾灵顿的教练约翰.鲍威尔表示:“额,对国际运动员来说获得赞助是一场真正激烈的竞争。詹姆斯受过伤,这个伤阻碍了他过去两三年的进步,当然,直到2011年他参加世界锦标赛,他真正实现突破。但是我的意思是,为这位精英碰碰运气,争取支持。直到今年,他才进入名单,现在他仍然在最底层。所以,这真的是一场战斗。”
James Ellington, British Olympic Sprinter, said, "No, it doesn’t make me angry. I think it’s just luck. I mean, I was injured at the wrong times, some other athletes weren’t injured. It’s just luck of the draw. But luckily enough I’m injury-free now, a year before the Olympics, and I’m probably one of the biggest sprint hopes for the country next year."
英国奥运会短跑选手詹姆斯.艾灵顿称:“不,这没有让我恼怒。我认为这只是运气的问题。我的意思是,我在错误的时间受伤,其它一些运动员没有受伤。这只是在碰运气。但是现在我够幸运的,在奥运会到来的前一年我没有伤病,我可能是明年国家被寄予最大希望的短跑选手之一。”
Now as Ellington trains to make it to the finish line as fast as he can, he needs the help of people online.
现在,在艾灵顿训练尽可能快地跑向终点时,他需要网民的帮助。
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