文化公司生意红红火火

Musicals, cartoon plays, new media technology and Chinese language teaching programs, these are just a part of many fields that the Song Lei International Culture and Creative Group has been involved in.
音乐剧、卡通片、新的媒体科技以及汉语教学节目，这些只是松雷国际文化创意产业集团涉及的许多领域中的一部分。

The privately-run group, recognized as one of the country's role model cultural enterprises, has over the years built up a thorough network connecting the many key parts of the country's cultural industry.
过去几年，这个被誉为中国文化企业楷模的民营集团建成了一个连接国家文化产业许多主要部分的全方位网络。

The newly built Songlei Theater, located in downtown Beijing, is about to open to the public early next year. Two original musicals, created by the Songlei troupe, are scheduled to be the opening programs.
新建成的松雷剧院位于北京商业区，将于明年年初对公众开放。松雷艺术团创作的两部原创音乐剧预计将成为开幕节目。

The theater is an affiliated asset of the Songlei International Culture and Creative Group, established seven years ago. Thanks to the strong support from the central government, enterprises like the Songlei Group have over the years grown bigger and better, accumulating experiences in collaborating with their peers as it promotes the country's cultural industry.
这个剧院是松雷国际文化创意产业集团的附属资产，该集团始7年前成立。多亏了中央政府的大力支持，过去几年，像松雷集团这样的企业的发展越来越大，越来越好，在与其同行的合作过程中积累了经验，促进国家文化产业的发展。

Zeng Qingrong, CEO of the Songlei Group, says the policy support from the country has encouraged her to go further into the field of musicals.
松雷集团CEO曾庆荣表示，国家的政策支持鼓励她进一步探索音乐剧领域。

Zeng Qingrong said, "We think that the domestic market for musicals is not yet mature, but we believe that opportunities will be abundant in the near future. So we are willing to be the bellwether."
曾庆荣称：“我们觉得国内音乐剧市场还未成熟，但是我们相信不久的将来会有很多机会。所以我们乐意成为领头羊。”

Soon came their first attempt - an original musical called "Butterfly." But it wasn't easy. It took Zeng two years to train the performers she recruited from around the country. And the cultural gap between the Chinese performers and the international production team that Zeng invited also added to the difficulty.
很快他们有了第一次尝试——一部叫《蝶》的原创音乐剧。但是这并不容易。曾庆荣花了两年的时间来训练从全国各地招募来的演员。中国演员和曾庆荣邀请来的国际创作团队之间的文化差异增加了难度。

But eventually all efforts paid off. "Butterfly" was put on stage in 2007, and became an overnight sensation. The success in the domestic market paved the way for the show's march onto the global stage. Over the following three years, the show was performed more than 2-hundred times both in China and around the world, receiving a total of more than 170-thousand spectators.
但是，所有的努力最终得到回报。《蝶》于2007年上演，一夜成名。国内市场的成功为节目进军国际舞台铺平了道路。在接下来的三年里，这部音乐剧在中国和全球上演200多次，总共吸引了超过17万的观众。

Li Dun, producer of musical "Butterfly", said, "It is in 'Butterfly' that I begin to see hope, a hope that the big era of Chinese original musicals is about to come."
音乐剧《蝶》的创作者Li Dun表示：“正是在《蝶》里，我才开始看到希望，中国原创音乐剧的大时代即将到来。”

The huge success brought by "Butterfly" enhanced Zeng's confidence in broadening her cultural enterprise. In 2006 the Songlei Group turned its gaze to the animation industry. A number of original cartoon productions were produced by the company, many of which were recognized globally.
《蝶》的巨大成功增强了曾庆荣壮大她的文化企业的信心。2006年，松雷集团将目光转向卡通产业。该公司制作了一些原创卡通作品，它们中的许多得到国际认可。

Over the past seven years, the Songlei Group has dabbled in various fields including musicals, cartoon productions, internet portals and cutting-edge technologies. The firm has successfully made a name for itself by establishing its own cultural brand, and is honored as one of the top 100 high growth enterprises in the country's creative industries.
过去七年里，松雷集团涉足各种领域，包括音乐剧、卡通作品、门户网站、尖端科技。这家公司通过建立自己的文化品牌成功赢得了知名度，并被誉为中国创意产业高速发展100强企业之一。