苹果最新发布4则iPhone 5广告：坚持以用户体验为本

今天，苹果最新发布了三则iPhone 5广告和一则EarPods广告。广告延续了苹果一贯的风格，分别以"Thumbs", "Cheese", "Physics"和"Ears"为主题，突显了苹果坚持以用户体验为本的设计理念。

Thumbs
——4英寸屏幕，仍可一指操作

In spite of the taller screen, the iPhone’s display is still usable with one thumb, because Apple used “common sense” to make it bigger, but not too big.
虽然iPhone 5的屏幕变长了，但你仍然只需一个拇指就能操作，因为苹果公司是根据“常识”将屏幕做大，但又不至于太大。

广告词：
"Your thumb, it goes from here, to here. This bigger screen goes from here, to here. Now that’s either a, an amazing coincidence, or b, a dazzling display of common sense. Pretty sure its the common sense thing."