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最流行的管理词汇

2010-07-05来源:和谐英语

  营销篇

  * 4C营销理论 (The Marketing Theory of 4Cs)

  * 4R营销理论 (The Marketing Theory of 4Rs)

  * 4P营销理论 (The Marketing Theory of 4Ps)

  * 感性营销 (Sensibility Marketing)

  * 利基营销 (Niche Marketing)

  * 交叉营销 (Cross Marketing)

  * 知识营销 (Infromation Marketing)

  * 文化营销 (Cultural Marketing)

  * 服务营销 (Services Marketing)

  * 体验营销 (Experience Marketing)

  * 定制营销 (Customization Marketing)

  * 色彩营销 (Color Marketing)

  * 绿色营销 (Green Marketing)

  * 关系营销 (Relationship Marketing)

  * 合作营销 (The Co Marketing Solution)

  * 伙伴营销 (Partnership Marketing)

  * 一对一营销 (One-to-One Marketing)

  * 差异化营销 (Difference Marketing)

  * 大市场营销 (Big Marketing)

  * 个性化营销 (Personalization Marketing)

  * 堡垒式营销 (Focalization Marketing)

  * 数据库营销 (Data base Marketing)

  * 服务分销策略 (Services Distribution Strategy)

  * 服务促销策略 (Services Sales Promotion Strategy)

  * 整合营销传播 (Integrated Marketing Communications, IMC)

  * 水坝式经营 (Dam Operation)

  * 战略营销联盟 (Strategic Marketing Union)

  * 网络数据库营销 (Internet Data base Marketing)

  * “整时营销” 与“晚盈利” (Profit by Timing Marketing and Lag Profit Marketing)