Do Good Deeds & Get Rewarded? A Universal Mystery Uncovered

Do you believe in the idea of "abundance" or do you see the whole notion as just a load of "airy-fairy" nonsense spouted by "new age" goody goodies?

As you'll soon discover - I firmly believe that giving is an essential part of an expert Business's marketing mix.

I've read plenty on the subject of giving in order to gain, and have practiced it since I launched my first Business in 1997, because it just seems to work so well.

But nothing I've heard or read in this time has ever been able to explain how giving turns into gain. If you're like me then you may be unwilling to just accept the wishy-washy abundance explanation that 2+2=5. We all know that 2+2=4!

So what's really going on?

I think I have a good idea why giving works so well and I'm going to share that with you here.

Here's my explanation of why doing good deeds will improve the success of your Business and bring you more wealth and Happiness...

The Universal Law of Abundance Uncovered...

In my book entitled, The Gorillas Want Bananas, I share the top 7 things that Lean Marketers do to be successful. 2 of the 7 activities that I recommend are based around giving...

1. Giving Referrals

2. Giving Freebies

But, how can it be that giving stuff away brings you more Business success and profit?

I'll begin to answer this by first telling you about an excellent book (and now film)...

Pay It Forward

Reuben St. Clair, the teacher protagonist in the book Pay It Forward, starts a movement with a voluntary, extra-credit assignment:

THINK OF AN IDEA FOR WORLD CHANGE,AND PUT IT INTO ACTION

Trevor, a 12 year old student, thinks of an idea...

"You see, I do something real good for three people. And then when they ask how they can pay it back, I say they have to Pay It Forward. To three more people. Each. So nine people get helped. Then those people have to do twenty-seven."

He turned on the calculator, punched in a few numbers.

"Then it sort of spreads out, see. To eighty-one. Then two hundred forty-three. Then seven hundred twenty-nine. Then two thousand, one hundred eighty-seven. See how big it gets?"

The maths, are based on the law of exponential growth using powers of three...

* Let's say you can do three good deeds this month.

* This time next year there will be 3^12 good deeds done in one month. That's 531,441 (over half a million in one month)

* Just think... what if 100 people started with 3 deeds in that first month?

Trevor also observes:

"It doesn't have to be a big thing. It can just seem that way, depending on whom you do it for."

The 3 Vital Ingredients of The Abundance PuzzleThere are 2 things we'll take from the story above and an additional one, based on The Small World Effect, that ties it all together and brings it full circle so that we get our rewards...

1. Viral Growth

This exponential thing isn't something that was invented along with the Internet - it's behind epidemics, whether they're social movements, trends or diseases. Getting people to join your movement by passing things forward can create dramatic exposure and quickly.

2. Small Deeds that Seem Big

The idea that the deed only has to be "perceived as big" is the key to how you can give referrals, provide high value stuff and do seemingly huge favours without even thinking about the need for a payback... By the way, it's important that you approach this without any expectation of a direct payback from the people you help - if you don't you'll be frustrated.

3. It's a Small World

You've probably already heard of the, Small World Effect, 6 degrees of separation, or Kevin Bacon game. They're essentially telling us the same thing... It's the idea that we are all linked to everyone else by 5 intermediaries or less. Recent theoretical work suggests that the number may or may not be 6, but it is certainly small not 100 for example.

Just think about it. If you know 300 people who each know 300 people who each know 300 people etc then it doesn't take long to hit the whole popula