30秒让面试官记住:8招成功推销自己

Whether you're at a job interview, networking at a cocktail party, or run into Warren Buffet in the elevator, quickly persuading others to think you're the most interesting person they'll meet is no easy task. There are eight steps to crafting the perfect elevator pitch:
无论你是在面试、在鸡尾酒会上聊天，还是在电梯里偶遇沃伦·巴菲特，迅速让别人认为你是他们见过的最有趣的人并非易事。有八个步骤可以准备完美的电梯自我推销：

1. Know exactly where you want to go.
1.知道自己想要什么

Your elevator pitch should answer three questions: Who are you? What do you do? Where do you want to go, or what are you looking for? You need to know exactly what you want to achieve or no one can help you get there.
你的电梯推销要回答三个问题：你是谁？你是做什么的？你对未来有什么计划，或者你希望得到什么？你要确切知道自己想获得什么，否则没有人可以帮你。

2. Bullet point it.
2. 简单写出重点

Write down four bullet points that explain why you're great. Discuss your work history, background, skills, accomplishments, and goals. Keep out any irrelevant details that take away from your core message.
写下能证明你很优秀的四个要点。梳理你的工作经历、背景、技能、成就和目标。把与核心信息无关的细节都剔除掉。

3. Tell them a story.
3. 讲故事

People love stories, so tell them a story. It also makes it easier for others to remember you later on.Our minds are essentially "associate machines," which means we remember things better when there's a story or association attached to the subject. In other words, if you want people to remember you, tell them a story and make sure it's good.
人们喜欢听故事，所以就告诉他们故事吧。这也让别人更容易记住你。我们的大脑本质上是“联想机器”，这意味着当一件事能让人想起故事或产生联想时，它更会被牢记。换句话说，如果你希望人们记住你，就告诉他们故事，并确保是个好故事。

4. Eliminate jargon.
4. 避免行业术语

You need to be able to explain what you do and who you are in a way that appeals to most people. This means avoiding acronyms or terminology that wouldn't be understood by someone outside of your industry.
你要能用有吸引力的方式解释你做了什么以及你是谁。这意味着避免用圈外人不理解的缩写词或术语。