百事设计新软件 帮男生追MM

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百事为提神饮料（AMP）设计了iPhone应用程序“得分前先充电（AMP Up Before You Score）”，将女性分成二十四种类型，利用苹果公司智能手机iPhone的上网功能，让使用者连上这些女性的资料以及喜好。从而得知不同类型女生的喜好和如何讨好她们的秘诀。目前尚可免费下载。

上传YouTube的AMP广告旁白说：“假如你遇到热衷环保的女孩，需要一份素食餐厅的统计，我们可以帮助你。”，“如果你期待良宵美时，这个程序给你最新信息、甜言蜜语和其他，可助你精力充沛，与二十四种不同类型的女性谈笑风生。”

人们对该程序反响不一。百事随后在Twitter上道歉。百事表示：我们的程序试着展现男追女的的幽默。如果流于低俗，我们愿意道歉，也感谢大家的回应。

Pepsico recently put out an iPhone software application to promote its energy drink. The energy drink is called Amp and the software is called Amp Up Before You Score, which is not a reference to basketball. The application is causing a stir because it gives men pickup lines to use with a variety of women and a bulletin board to brag about their conquests.

NPR's Laura Sydell reports.

LAURA SYDELL: The app has drawings of what it calls different female types. There's the aspiring actress dressed in waitress garb, the bookworm with pulled back hair and glasses. The app supposedly gives guys just the right line to win over a particular type.

(Soundbite of ad)

Unidentified Man: Or so you need a quick primer on punk rock because she's starring holes in you and you're a little scared. We've got your back.

SYDELL: These free apps that promote products are kind of like the new media version of a free T-shirt. And ads that use sex appeal as a selling point aren't new.

Mr. NATE ELLIOTT (Forrester Research): This perhaps just went a bit over the line.

SYDELL: Nate Elliott follows interactive advertising for Forrester Research.

Mr. ELLIOTT: It's not like apps saying if you use our product you'll become irresistible to women. It's perhaps stepping over the line to this is how you take advantage of women.

SYDELL: It seems like an odd mistake for a company like Pepisco. It has a woman CEO and major products like Quaker Oats and Tropicana orange juice that appeal to families and moms. Elliott thinks top executives just aren't used to evaluating interactive ads.

Mr. ELLIOTT: Looking at a 30 second spot is easy. Reviewing and understanding every last possible interaction with an interactive application is a lot harder.

SYDELL: Yesterday Pepsi sent out a tweet. It said: We apologize if it's in bad taste and appreciate your feedback. Many men on Twitter defended the humor of the app and many women said they wouldn't be buying Pepsi products any time soon.

Pepsico didn't respond to NPR's request for a comment. Analyst Elliott thinks Pepsi may leave up the app unless the outrage gets louder because the drink is meant to appeal to young men.

Laura Sydell, NPR News.