大学英语自学教程 上册 un02

[07:59.39]商业电视把娱乐与广告混杂在一起。
[08:02.35]If you want the entertainment,
[08:04.04]你若要看娱乐节目，
[08:05.72]you have to put up with the advertising--
[08:07.64]就要耐着性子同时看广告，
[08:09.56]and millions of people want the entertainment.
[08:11.85]而千百万人都是想看娱乐节目的。
[08:14.13]The men and women in the sales department
[08:16.35]销售部的人员负责。
[08:18.57]are responsible for the company's advertising.
[08:20.65]公司的广告宣传
[08:22.73]They must decide on the audience they want to teach.
[08:24.91]他们要决定广告宣传的对象，
[08:27.09]They must also decide on the best way
[08:29.13]决定采用什么广告手段
[08:31.16]to get their message to their particular audience.
[08:33.29]使广告信息传播给特定的观众。
[08:35.42]They also make an estimate of the costs before management approves the plan.
[08:38.54]他们还要在管理部门审批广告计划之前估算广告费用。
[08:41.67]In most large companies
[08:43.40]多数大公司的
[08:45.14]management is directly involved in planning the advertising.
[08:48.01]管理人员都直接参与广告计划的制定。