高中英语人教版2000年高三上05

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[00:00.00]和谐英语学习网 Unit 5 Advertising
[00:02.39]第五单元  广告
[00:04.78]Lesson 17  1 Dialogue
[00:07.86]第十七课   1 对话
[00:10.95]Four people in an advertising firm
[00:13.31]四个人在广告公司
[00:15.67]are discussing a future advertising programme.(B=Bob)
[00:18.16]正在讨论着将来一个广告程序.
[00:20.64]A:OK.Our plan is to produce an advertisement for this famous computer
[00:20.14]我们的计划是为一个很有名的电脑做广告.
[00:19.64]which is supplied by one of China's biggest computer producers
[00:22.31]一个中国最大之一的电脑商
[00:24.99]Legend Computer Group Corporation.Any ideas?
[00:28.02]联想电脑有限公司.有什么意见吗?
[00:31.05]B:I think it would be a good idea to have comments from secretaries
[00:34.03]用它来作解释,我认为对于秘书来说这是一个好主意
[00:37.01]and typists who are already using it.
[00:39.14]和已经在用着它的打字员.
[00:41.27]Then they can express their satisfaction with the product.
[00:44.00]这样,他们就可以表示对这种产品很满意.
[00:46.73]C:Do you think so?
[00:48.31]C:你认为这样吗?
[00:49.89]Do you think managers want to read
[00:52.22]你认为经理们想看
[00:54.56]what users think about a new piece of office equipment?
[00:57.29]关于消费者会考虑这项新的办公室设备吗?
[01:00.02]D:I agree with Bob.
[01:01.60]D:我同意鲍勃的看法.
[01:03.18]I think we should have a picture of the computer
[01:05.26]我想我们应该有一张电脑的图片
[01:07.34]and give a description of the product.
[01:09.16]描绘一下这个产品.
[01:10.99]B:I'm afraid I can't agree with you.
[01:12.87]B:恐怕我不能同意你的看法.
[01:14.76]That's a good way of giving information,
[01:16.83]那是一个传达信息的好方法,
[01:18.91]but it's not a good way of persuading people.
[01:21.23]但不是说服人们的好方法.
[01:23.56]For one thing,it's boring,
[01:25.33]首先,它令人厌烦,
[01:27.11]and people aren't going to read an ad that looks boring.
[01:29.84]人们不会去看令人厌烦的广告.
[01:32.57]For another thing,one computer looks very like another.
[01:35.35]其次,一部电脑看起来很像另外一部.
[01:38.13]People aren't going to remember the name of the product.
[01:40.62]人们不会记得这个产品的名字.
[01:43.10]A:So what exactly are you suggesting?
[01:45.23]A:那么,你到底想建议什么呢?
[01:47.36]B:I suggest that we ask users of this machine what they think about it.
[01:50.83]B:我建议我们去问问这种机器的使用者对机器的看法.
[01:54.30]We can photograph them using it too.
[01:56.38]我们也可以把他们用的时候拍摄下来.
[01:58.46]Then we can put their comments at the top of the advertisement in big print.
[02:01.93]然后我们就可以把他们的评论在广告上方用大字号刊出.
[02:05.41]We can bring in some humour too.People enjoy reading humorous ads.
[02:08.93]我们也可以引进一些幽默.人们喜欢看一些幽默的广告.
[02:12.46]D:The disadvantage with carrying out interviews is that is may take a long time.
[02:16.14]D:不好的是要实现接见可能会花上很长时间.
[02:19.83]B:No problem.We can do some telephone interviews with our users.
[02:23.21]B:没问题.我们可以和我们的客户用电话联系.
[02:26.59]C:How can we find out who are using these computers?
[02:29.41]C:我们怎样找出使用这种电脑的客户呢?
[02:32.23]A:Easy.I'll ask the company for a list of recent customers.
[02:35.17]A:容易了.我去问电脑公司要一张最近的客户清单.
[02:38.11]Lesson 18  1 Reading comprehension
[02:44.24]第十八课   1 阅读理解.
[02:50.36]ADVERTISING (1)
[02:52.44]广告(1)
[02:54.52]Advertising is a highly developed twentieth-century industry.
[02:57.49]广告业是20世纪一项高度发展的行业.
[03:00.47]The development of radio,television,cinema,magazines and newspapers
[03:04.04]发展收音机,电视,相机,杂志和报纸
[03:07.60]has gone hand in hand with the development of advertising.
[03:10.23]和发展广告业联合起来.
[03:12.85]Why is advertising so popular?Is it a waste of money?
[03:15.99]为什么广告如此流行呢?那不是很浪费钱吗?
[03:19.12]It has been proved again and again
[03:21.10]这再三地被证明
[03:23.07]that repeated advertising increases product sales
[03:25.96]重复的广告可以提高产品的销售量.
[03:28.84]Since it increases production,the price can be reduced.
[03:32.26]既然产量增加了,价格自然就下降了.
[03:35.69]Therefore advertising,instead of making a product more expensive makes it cheaper.