香港书展:更加个性化的电子阅读

The Hong Kong Book Fair, Asia's best attended book fair, wrapped up on Tuesday. This year, the event not only successfully attracted a crowd much larger than any seen before, but also introduced a revolutionary way of reading.
亚洲最多人参与的书展，香港书展，周二圆满落幕。今年，这项活动不但成功吸引了比以往多得多的人，而且还引进了一种全新的阅读方式。

In one week, the book fair saw a record high 950-thousand attendees. Many brought along empty suitcases planning to take advantage of the vast selection and deep discounts. The average amount purchased by each person is estimated to be 522 HK Dollars.
一个星期之内，书展见证了创历史新高的95万名参观者。趁着这次有大量的选择和大幅优惠的机会,许多人都带着空的手提箱前往。每人的平均购买额预计将达522港元。

A big hit at this year's book fair was the Digital Bookstore, where visitors could read e-books by flipping through pages on slimly-designed touch screens.
今年书展的一大亮点是数码书店，在那里参观者可以通过浏览设计精细的触屏上的页面来阅读电子书。

This might very well be the scene at book fairs of the future, where the venue is no longer packed with rows of book shelves, but with e-book display screens in a vast open area.
这种情景很有可能出现在未来的书展上，举办场所不再摆满了一排排的书架，而是在一个巨大的露天场地里摆上电子书的展示屏幕。

Such an idea is welcomed by the vendors at the book fair. What they are experimenting with here is on-demand printing, where people pre-read an e-book before placing an order. Only then is the book printed. The method makes publishing more efficient, which is in exact accordance with market demand. More than 10,000 people tried out the innovation at the Hong Kong book fair.
这样的观念受到书展参展商的欢迎。在这里，他们试验的是按需印刷，在订购之前人们可以先阅读电子书。直到那时书才被印刷出来。这种方式使出版更有效率，完全是按照市场需求来出版的。在本次香港书展上，一万多人尝试了这种新方法。

Chan Tak-chi, executive dir. of Handheld Culture Ltd., said, "This is the book readily available in bookstores, and this is the one we print by the orders people place after they have read the contents on ebooks. By printing to market demand, cost in areas such as logistics, mass production, and stocking, have been significantly reduced."
Handheld Culture Ltd.的执行董事Chan Tak-chi表示：“这是在书店里很容易买到的一本书，这也是人们在电子书上阅读内容之后下订单，我们才把它印刷出来的一本书。根据市场需求印刷，像后勤、大规模生产这些方面的费用和库存都明显降低了。

Digital technology also gives readers some advanced reading capabilities. Book searching is simplified and they can even be customized. Take for example, choosing a cookbook. You can pick a recipe from this Hong Kong style cookbook, then one more from a Sichuan style cookbook. Of course, you can't forget dessert! In this way a personalized cookbook is yours for the making. Just type in the verification code and the book is securely transmitted to your mobile device.
数码技术也给读者带来了一些先进的阅读功能。书本检索被简化了，而且它们甚至可以定制。举个例子，选择一本烹饪书。你可以从这本香港菜的烹饪书中选择一个食谱，然后从一本四川菜的烹饪书中再选择一个。当然，你不能忘了甜点！这样，一本个性化的烹饪书就为你而制作了。只要输入验证码，这本书就能安全地发送到你的移动设备里。

With digital technology, you don't have to be limited by the choices of books in shops. In the future, you can get one tailor-made to your own needs.
有了数码技术，你不必受商店里的书的选择的限制。未来，你可以得到一本根据你的需要量身定制的书。