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洋品牌在中国遭遇信誉危机

2011-08-04来源:CCTV9

The scandal surrounding Ajisen Ramen is just one that's broken out in recent days. Foreign brands are coming under increasing scrutiny for their poor record this year in China.
围绕味千拉面的丑闻只是最近一段时间爆发的丑闻之一。国外品牌因为今年在中国的不良记录而受到越来越多的监管。

Kentucky Fried Chicken has been criticized for selling soybean milk made from soybean powder mixed with water. The cost of making powdered soybean milk is just 10 percent of the sale price. KFC later admitted the practice, but refuted allegations that the company misrepresented it as milk from ground soybeans.
肯德基(KFC)因为销售用黄豆粉兑水制成的豆浆而饱受指责。制作黄豆粉豆浆的成本只是销售价格的10%。肯德基后来承认此做法,但是驳斥了该公司误传豆浆是用碎黄豆制作的指责。

Zara, a Spanish clothing retailer, was exposed as having quality problems, after the state inspection authority found out that its products failed to pass the quality threshold. And, Walmart, the world's largest retailer, has been accused of misleading consumers nationwide by advertising false discounts on goods sold in their stores.
Zara,一个西班牙衣服零售店,在国家检验机构发现其产品未能通过关之后,被曝光有质量问题。而全球最大的零售商沃尔玛被指控通过虚假打折宣传他们商店出售的商品来误导消费者。