和谐英语

您现在的位置是:首页 > 英语阅读 > 英语阅读|英语阅读理解

正文

肯德基广告被美国政府禁"吃"

2010-04-09来源:和谐英语
  In keeping with the false advertising subchapter of the FTC Act of 1914, the fast food chain is prohibited from setting its commercials in a kitchen, dining room, or any space generally associated with the act of eating. It is also not permitted to show people chewing, rubbing their stomachs contentedly, or exiting a bathroom stall with a look of relief that suggests they have digested the product. Utensils of any kind are also expressly forbidden, even when held by an animated character.

  此外,肯德基公司还必须遵守美国联邦贸易委员会法中的虚假广告条款,即禁止快餐公司以厨房、餐厅或任何与吃的行为有关的空间为广告背景。任何含有人们咀嚼行为的、满足地摸着肚子行为的或刚从卫生间走出来脸上带着轻松的表情暗示他们刚消化完肯德基产品行为的广告也都在被禁止范围之内。任何类型的厨房用具都明确地被禁止在广告中出现,即使是由一个卡通人物拿着

  "At no point should these commercials depict persons willfully placing KFC items anywhere within the designated 'eating zone,'" said Copps, referring to the federally defined area extending in an 8-inch radius around the mouth. "Nor should individuals be seen manipulating the chicken in a manner that may bring it into contact with their lower facial region, or the lower facial region of a child or companion animal. In fact, children under the age of 8 are not allowed to appear in the ads in any form."

  。“肯德基的商业广告中绝不可以出现任何人们把肯德基公司的产品放在指定的‘吃的区域’内的画面,”科普斯先生说。“吃的区域”指的是联邦法律规定的以人的嘴巴为中心半径为8英寸的圆周区域。“同时,广告中的任何个人不得以任何方式摆布肯德基的鸡肉产品从而使之与他们脸部区域的下半部分产生联系,或者是小孩或动物的脸部区域的下半部分。事实上,低于8岁的儿童被禁止出现在任何形式的广告中。”