MySpace影响了母公司的商业模式

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Is there a My-space effect when you are a big so-called established Media Company? Can you point out things at My-space that you are doing differently throughout news corp. that you were doing before My-space? Or vice versa, is there a news corp. effect at a, what was strictly, what it was, essentially  internet start-up?

Yeah, I think there is clearly an effect on both sides of the company. You know, I’m not sure that it’s not subtle in some ways. But I think that if you look at, I will give you an example of the My-space effect on news corp. which is a lot of people, you know, wrote about Hulu upfront and wrote about, you know, when we were getting ready to start Hulu which is an idea that ultimately we came up with, with NBC and everyone sort of talk about big media, talk about clown co, which is my particular favorite. But, you know, if we did anything right at Hulu,  and I think we did a lot of things, it’s we were relentlessly focused on the audiences and focused on the user experience and we never got caught up in we were a big media company we had to protect this and we have these rules or that. Every decision we made, we made through the lens of what’s gonna enhance the user experience, what's gonna make this better for the user. And I think that very much came from, from having managed My-space. You know, I think, if you cut it to two years earlier, everybody was writing that, you know, we were gonna "foxify" My-space and we were gonna change it and we were gonna do this. And I think one of the things we learn very quickly in My-space was, it frankly wasn’t, you know, it wasn’t our property, it was the users' property, it was something they control, it was their content, and we were only as good as our ability to give them tools and to give them access to things that interested them, but to the degree we started ever pushing things down on them, we figured out pretty quickly that that was gonna be a disaster. and I think that focus on the user and that focus on we are only as good as how users perceived us was very instrumental in making us do a lot of things right at Hulu. And I think that sort of effect goes throughout a lot of things. I think if you look at how we think about all sorts of digital alterations in the company. I think we’ve done a reasonably good job of looking out through the lens of user experience.

Right.

I think…

I suppose~

My-space is very helpful.

Conversely, I think, you know, has news corp. helped My-Space? I think absolutely, you know I think that it's been giving some operating discipline and I think it's certainly been giving a lot of cash which never hurts, you know, for you to try to build up.

Well, I was gonna to say the decision to create a Hulu versus put whatever bad investments into fox.com etc, which I’m sure, you know, you must have had people internally who would have preferred that you've done at the time, I’m guessing that was, you know, a view that you might not have had if you hadn’t done My-space and some those other.

Look I, I was, I was never particularly interested in doing it through fox.com because I think if you think about you know, what users needed, what users needed first and foremost is aggregation. You know if you think about Hulu and you are a user and the first question you had to do is go now, was that a comedy central television show or a Fox show, or did NBC produce it for Fox? And I’ve got to go to 37 different websites we believe very clearly that aggregation was a tremendous benefit to users.