任天堂Wii全球热销进行时

We've sold over 30 million Wii home consoles on the global bases, over 70 million Wii consoles. So first, every single system we've sold has had Wii-motion control built in. So we have a tremendous head start versus our competition. Every single one of our games takes advantage of the Wii remote and technology, so our momentum in the market places is already quite strong. In terms of how we keep that going, it's all about the games and all about the fantastic content. We have a new Kirby game that's out in the market place. Right now we've got a game called "Wii Party" that we launched last month. This month in November we've got a new Donkey Kong Country Returns game. Plus, there has been fantastic support by our third-party publisher so it's the content, it's the experiences as well as the value that's gonna continue driving our business over the next number of months.

You just say it's the content, but you’ve also got this competition from some of these big competitors and they are getting a lot of good reviews from the bloggers and had big roll-outs. Are you worried about the competition heading into this holiday season?

Well, Pauline, I always worry about our competition. That's because we compete with so many different propositions. It's more than just the immediate game console, manufacturers. We compete with everything from this TV show to magazines, newspapers, other online content PCs. We are competing for consumers' entertainment time and so we need to provide compelling propositions to the consumer to have them invest their precious minutes with us. So when I talked about the content, it really is all about the content that's gonna make us drive our holiday sales and have a good year, this year, next year, and the year after that.