中国家电企业在国际市场发展

Little Swan, founded in 1978, is now the third largest manufacturer of washing machines in the world. Its products are exported to over 130 countries.

Konka, the first joint venture company in China, has also taken an international development path. It has established manufacturing bases in Europe, Southeast Asia and North America.

Zhang Haining, Deputy General Manager of Konka's Kunshan branch, attributes their success to an upgrade in technology and the preferential policies of the government.

"The development of technology is endless. Our companies are also transforming from traditional manufacturers to internet companies. First, it's because televisions are now closely connected to the internet. The second reason is the expanding online marketing. When the government introduced a new policy to subsidize energy saving products, it also makes the upgrading of our products even faster."

Qiao Xiaofang, Manager of Konka's Research Department, says that they must respond to international demands flexibly in order to survive in the fierce market.

"The price war in electronics is severe. Many overseas clients have high standards about pricing. The product must be cheap in order to compete in the market. We have many low cost products. But when high-end customers ask for functions like a better display or sound effects, we can also produce accordingly."

Little Swan is also proud of their technology and marketing strategies.

Gao Yang, Director of Little Swan's Testing Center, says that Little Swan has obtained quality certificates from most countries in the world, thus ensuring international development.

"We can basically meet the requirements of major countries. The energy consumption standard is fundamentally a trade barrier. Every country has its own standard. These are mainly systems used in the European Union, North America, Australia, and other places like Saudi Arabia, Taiwan or Hong Kong. So if we want our products to sell in those places, we must meet their standards."

Chinese appliances companies now agree that competition is reconstructing the world market. They will improve their technology and energy efficiency in order to sell more to the world.

For CRI, I am Lucy Du.