和谐英语

经济学人下载:安卓系统,要当心了

2011-11-03来源:economist
HTC has shown remarkable speed in building new products, adapting to changing telecoms standards and developing its own applications software. And its manufacturing quality has been remarkably high. Unlike rivals HTC has not suffered unpleasant headlines about shoddy products or suicides at its factories. It has made progress in building a brand that reflects innovation and trust, allowing it to escape from the low-cost treadmill on which some of its peers remain stuck.

HTC制造新产品非常迅速,也能很快地适应电信商的标准、开发自己的应用软件。其生产质量之高令人瞩目。不同于竞争对手,HTC并未因劣质产品或是工厂里员工自杀而登上头条惹一身麻烦。在建立一个反应创新和信任的品牌方面它取得了进步,这使得它能从禁锢了一些同行的低成本枯燥无味的工作中逃脱出来。

But there is a risk that Android, a key element in this successful strategy, is turning into a vulnerability. Apple sees its patents as a weapon to undermine Android’s cost advantage. The more time HTC has to spend fighting lawsuits, and the greater the share of its revenues it has to pay out in software royalties, the harder it will be to keep up its remarkable run of success.

但是风险在于这种成功策略的关键因素之一安卓系统正转变为致命弱点。苹果公司以专利作为武器削弱安卓的价格优势。HTC花在反抗诉讼上的时间越多,它在软件专利费上支出的钱占其收入的份额越大,那么它就越难保持巨大的优势。