经济学人下载:生活在环球小报中

For all their differences, tabloids in most rich countries have one common feature:shrinking circulation. Although the News of the World was Britain's second biggest paper, with a circulation of 2.6m, this was a far cry from the more than 9m it sometimes sold in the 1950s. Bild has lost more than 1.5m buyers since 2001.

尽管他们存在这么多的不同，大多数富有国家的小报中存在着一个共同的特点：萎缩的发行量。尽管《世界新闻报》是英国第二大报纸，发行量达260万份，这与19世纪50年代900万份的发行量相差甚远。2001年至今，《图片报》已经失去了超过150W读者。

Yet it would be premature to see the closure of the News of the World as the beginning of the end of tabloid journalism. Although tabloid news is in declinein print, it is staging a revival online, where sensationalist headlines attract most clicks. With 40m unique visitors, according to comScore, the website of the Daily Mail, another British tabloid, is the world's second biggest newspaper website after the New York Times. And Bild has found success online. These two join a lively set of tabloid blogs,including the Drudge Report and even the Huffington Post (which launched its British edition on July 6th). After all, as Oscar Wilde reported:"We are all in the gutter, but some of us are looking at the stars."

然而，将《世界新闻报》的停刊堪称是小报业走向深渊的开端还为时尚早。尽管小报的印刷量正在下降，网络上它却表现出复活的状态，爆炸性的标题会吸引最多的点击量。据康姆斯科（Comscore，美国网络趋势调查公司）称，拥有4000万独立访问者的另一家英国小报《每日邮刊》网站，是仅次于《纽约时报》网站的全球第二大报纸网站。《图片报》也在互联网上行得到了成功。这两家加入到了一系列活跃的小报博客之中，包括《德拉吉报道》，甚至《哈芬顿邮报》（7月6号发生了其英国版）。毕竟，正像奥斯卡·王尔德所写：“我们都处境艰难，但是我们当中的一些人仍很乐观。”