经济学人下载:土耳其白色家电 清洁(上)

Business
商业

Turkish White Goods: Cleaning Up
土耳其白色家电：清洁

Arcelik is a rare bight spot incorporate Turkey.
阿奇利克是土耳其少见的商业亮点。

Forgive a maker of washing machines a fondness for spin.
原谅洗衣机的制造商会喜欢旋转。

Hakan Bulgurlu, who manages Arcelik, the biggest producer and seller of white goods in Turkey, claims a “strong mood” has returned to his domestic market.
哈坎·保格鲁管理的阿奇立克是土耳其白色家电最大的生产商和销售商。他声称“强烈情绪”已经回到国内市场。

Sales there leapt by 35% in the first quarter compared with the same time last year.
第一季度的销售额比去年同期增长了35%。

His forecast is upbeat.
他的预测是乐观的。

“Turkey is more resilient than it looks from the outside,” he says, citing cheery reports from dealers who run his 3,000 own-brand shops.
他引用了一个经营着3000家自有品牌店铺的经销商的乐观报告，并说：“土耳其实际比它看起来更有弹性”。

Reality is less whiter than white.
现实比白色更惨淡。

Many investors and traders remain spooked by political dramas, a coup plot last year and by an authoritarian president, Recep Tayyip Erdogan.
由于去年独裁总统，雷杰普·塔伊普·埃尔多安的政变阴谋，许多投资者和交易员仍然很担忧。

The IMF gave warning in February that low business profits, a lack of credit and political uncertainty all bode ill for Turkey's economy.
二月份，国际货币基金组织指出，低的商业利润、缺乏信用和政治不确定性都预示着土耳其经济的衰退。

A splurge of public spending and stimulus measures—a special tax on appliances has been suspended for a few months—have brought forward sales of appliances to before the usual, summer, shopping season.
挥霍公共支出和一种特别税暂停的刺激措施，已使家电销售暂停好几个月，平时这个夏季就是购物季。

Firms cannot trust in a domestic recovery just yet.
各个公司并不相信国内的复苏。

Arcelik's prospects, however, depend more on tapping distant markets than on rebounding local ones.
然而，阿奇立克的发展，更多的是依赖于开发遥远的市场而不是当地市场的反弹。

It wisely branched out after the mid-1990s (when Turkey joined Europe's customs union) and today has 18 factories, with nearly 30,000 staff, in seven countries.
它在20世纪90年代中期（土耳其加入欧洲关税同盟）后明智地打开了市场，今天在七个国家有18家工厂，员工近3万人。

Last year it generated global sales of 4.8bn euro ($5.4bn) , 60% outside of Turkey, and a decent 11% pre-tax profit.
去年，它产生的全球销售是54亿美元，60%是来自土耳其之外，有一个十分不错的11%税前利润。