VOA常速英语:Female Entrepreneurs Use Internet to Build Herbal Product Businesses

Zara Taimoor is making different herbal products using plants and vegetables she grows in her backyard. She says that social media has made it easy for entrepreneurs like her to create and sell organic products.“The market for organic products is very active on social media.Many groups have female-only members where they share their major concerns most of which relate to hair loss and skin issues.”Taimoor says most commercial hair products contain chemicals that are often harmful for people.
Zara Taimoor正用在她后院种植的植物和蔬菜制作不同的草药产品。她说社交媒体让像她一样制作和售卖有机商品的企业家更加便利。“在社交网络上，有机商品的市场非常活跃。很多团体都是只有女性成员，她们关注着同样的事情，主要是与脱发和皮肤问题有关的东西。”Taimoor说大多数的护发产品都含有化学物质，对人体有害。

“Hair loss is a big problem in our society and there was no product that had zero side effects so after much research I launched a brand and created a product that is an anti hair loss spray. The beauty of it is that it is only made by fruits, vegetables and herbs.”Social media has enabled Taimoor and many other educated housewife’s like her to not only start an online business from home but also to attract new customers through branding marketing and online advertising.“In old times our grandmothers had a home remedy for everything whether it was for an illness or hair loss or skincare, so old remedies have made a comeback.God has made these illnesses but God has also made cures for them.This is our belief that the cure is found all around us.”
“脱发是社会上的大问题并且没有产品是没有副作用的。所以在做了很多研究后，我开发了一个牌子，创造了一个产品，那就是防脱发喷雾。这个东西的美好之处就在于这个只是用水果、蔬菜和草药制作的。”社交媒体使得Taimoor和很多像她一样受过教育的家庭主妇不仅能够在家中进行在线交易，还能通过品牌营销和在线广告吸引新的客户。“过去我们的祖母在家中制作解决各种问题的药方，不管是病症，还是脱发还是护肤，所以旧式的药方回来了。上帝创造了这些病症，但是上帝也给出了解药。我们相信我们周围有各种解药。”

Naeemn Hallem who is a homemaker is running a similar online business while raising three kids at home.She says that having access to the Internet makes it easy to directly listen to clients and their demands.“Online is our backbone because our entire business is on the internet.We started with Facebook then moved to Instagram because our target audience is on Instagram.We recently launched our website as well.”
Naeemn Hallem是一个经营类似的在线生意的家庭主妇，她养育了三个孩子。她说互联网使得直接倾听客户的需求变得更加容易。“互联网是我们的支柱，因为我们的全部生意都是在互联网上进行。我们首先在Facebook上，然后在Instagram上，因为我们的目标客户是在Instagram上。我们最近也制作了自己的网页。”

These entrepreneurs claim that they never compromise on quality of their products and that their clients loyalty and satisfaction is a key to long-term success. “In Pakistan we do not have many facilities for testing products.It took us three months to get our products tested by a Russian pharmacist and later they were tested on 50 people.Once they were confirmed to be safe for use, we sold our products on Facebook and then brought them to shops as well.”
这些企业家声称她们不会降低商品的品质，客户的忠诚度和满意是她们获得长期成功的关键。“在巴基斯坦，我们没有很多设备来检测商品。我们要花费三个月时间将我们的产品送交一个俄罗斯的药剂师那里进行检测，然后在五十个人身上进行测试。一旦证明使用是安全的，我们会在Facebook上进行售卖，然后也会送到商店进行售卖。”

According to the drug regulatory authority of Pakistan, the demand for herbal and natural cosmetics and medicines has increased by 75 percent in the last 10 years.For this very reason the herbal products market is on the rise.
据巴基斯坦的药品监管部门称，在过去十年间对于草药、天然化妆品和药品的需求已经增加了百分之七十五。所以草药产品的市场也在扩大。

For Semarang and Lahore, Pakistan, this is by John Humbert VOA news
制作人Semarang 和Lahore, 美国之音记者John Humbert 巴基斯坦报道