VOA常速英语:Global Political Campaigns Draw on US Expertise to Win Elections

From in-person rallies to grassroots outreach to ads,
从现场集会到基层推广到广告，
political campaigning in the US is in a league of its own,
美国的政治竞选属于自己的联盟，
A lot of people view US elections as sort of this super bowl of elections, or the world cup of elections,
很多人把美国的选举看作是超级碗的选举，或者世界杯选举，
because we do just have so much money pouring in.
因为我们确实有这么多钱涌入，
The amount of money in a political campaign and frequency of us elections at all levels of government,
政治竞选的资金和美国各级政府选举的频度，
have turned campaign strategizing into a full-time profession.
已经把竞选策略变成了全职职业。
Former strategist bob schrum has worked on campaigns in the U.S. and abroad.
前战略家鲍勃·施鲁姆曾在美国和国外从事竞选活动，
were in a permanent campaign,
我们正在进行一场永久性的竞选，
so that people are really professionally committed involved in,
所以人们都是专业的，
and thinking about this all the time.
一直在想这件事。
He says foreign politicians look for experienced strategists to tap into campaign savvy found in America.
他说外国政客寻找有经验的战略家，利用在美国发现的竞选智慧。
The business of international political consulting took off in the early 90s.
国际政治咨询事业在九十年代初兴起，
After the fall of the Berlin wall and the collapse of the Soviet Union says political consultant riva levinson,
政治顾问里瓦·莱文森说，柏林墙倒塌和苏联解体后，
thats what permitted the us political consulting business to be realized in places like Latin America, in a former Soviet Union Africa,
这就是美国政治咨询业得以在拉美在前苏联非洲等地实现的原因，
because we started, people started becoming democratic in our model.
因为我们开始，用我们的模式开始人们变得民主。
Shrum who advised U.S. politicians and consulted in a host of other countries,
他曾为美国政界人士提供咨询服务，并在许多其他国家进行了咨询，
including Britain, Israel and Colombia says.
包括英国，以色列和哥伦比亚说。
Messaging is critical in any campaign regardless of cultural differences,
无论文化差异如何，信息传递在任何运动中都是至关重要的，
when we first were involved in Colombia,
当我们第一次涉足哥伦比亚的时候，
the the style of advertising that prevailed was basically for the candidate for 30 seconds,
当时流行的广告风格基本上是给候选人30秒，
to stand there and in front of a giant crowd and the crowd would share,
站在那里，站在一大群人面前，
and we said you know we really need to make some spots,
我们说你知道我们真的需要做点什么，
where you just talk to people one-on-one about what youre going to do.
当你和别人一对一地谈论你要做什么的时候。
Levinson has been consulting in various African countries for more than three decades,
莱文森已经在非洲各国咨询了三十多年，
including Liberia where she advised ellen johnson sirleaf,
包括利比里亚，她在那里为埃伦·约翰逊·瑟里夫提供咨询，
who became the first democratically elected female president in africa in 2005.
2005年，他成为非洲第一位民主选举产生的女总统。
Now many countries are more experienced with campaigns,
现在许多国家的竞选经验更丰富，
and so international strategists need to stay on top of their field.
所以国际战略家需要在他们的领域内保持领先地位。
Youre not putting a campaign 101 in front of people,
你不能把竞选活动101的摆在人们面前，
youre you know youve got to come to the table with something specifically value added,
你知道你必须带着一些特别有价值的东西来到餐桌前，
that they dont have.
他们没有的。
Levinson says that means working on the integrity of the election process where corruption and intimidation may exist.
莱文森说，这意味着在可能存在腐败和恐吓的情况下，致力于选举过程的廉正。
With widespread use of the internet and social media,
随着互联网和社交媒体的广泛应用，
digital advisors like Jory CrJaig have also come on board.
像乔里·克雷格这样的数字顾问也来了。
In some countries in Asia you have 100% of the population on social media now.
在亚洲的一些国家，现在有百分百的人在社交媒体上。
When you look at the data and its showing you trends like that.
当你看这些数据时，它会显示出这样的趋势，
you have to adjust your strategy accordingly.
你必须相应地调整你的策略。
Craig has worked as a digital consultant in southeast Asia Africa Latin America and Eastern Europe.
克雷格曾在东南亚、非洲、拉丁美洲和东欧担任数字顾问。
She not only translates online data into useful information for campaigns,
她不仅将在线数据转化为对竞选活动有用的信息，
She also helps weed through disinformation tactics.
她还通过欺骗手段帮助除草。
I would say the number one thing I help campaigns with is understanding what type of online attack is significant,
我想说的是，我帮助竞选活动的第一件事是了解什么类型的网络攻击意义重大，
and what is something they can ignore,
他们能忽略的是什么，
Craig says theres a trend of homegrown political consultants,
克雷格说有一种本土政治顾问的趋势，
emerging in many countries around the world,
在世界上许多国家出现，
as the business of political consulting matures and U.S. experts are no longer the only game in town.
随着政治咨询业务的成熟和美国专家不再是唯一选择。
Elizabeth Lee VOA News
伊莉莎白·李美国之音美国之音