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VOA常速英语:Robots in Aisle 5: Supermarket Tech for the Way We Shop
Self-driving cars haven’t fully made their way to main street but a different type of autonomous vehicle is already coasting the aisles of your local supermarket.The Bossa nova Robot scans marks store shelves at the National Retail Federation tradeshow,demonstrating how it can identify missing products and track inventory, currently deployed at 50 Walmart stores.Bossa nova uses 2D and 3D cameras and multiple sensors to track items that have radio frequency identification tags and invisible barcodes.
自动驾驶汽车还没有在大街上普遍行驶,但是其它类型的自动交通工具已经在你家门口超市的过道里滑行了。在全国零售联合会的商展中,机器人波萨诺瓦扫描被标记的商店的货架,展示它如何识别产品缺失和跟踪库存,目前已经在50家沃尔玛商店中部署了。波萨诺瓦使用2D、3D摄像机和多传感器跟踪具有无线射频识别标签和隐形条码的商品。
As we move forward with retail with this click and collect or buy at home and pick up in store, you need to have an accurate inventory.So being able to for the retailer not to overstock and know if they can say “yes, you can come into the store and pick up a new pair of jeans that you’ve just bought online”.
随着零售业的发展,人们可以在家里选购,在商店里选购,所以你需要有一个准确的库存数。所以它能够使零售商避免存货过多,而且它会说“是的,你可以进到商店去提你刚才在网上下单的那条牛仔裤”。
Customers don’t think in terms of channels, they don’t make distinction between you know, ecommerce and online and mobile and the store.They want it, how and when they want it, where they want it.I think that’s really causing this rapid innovation transformation and huge investment in the retail industry.
客户对渠道没有概念,他们不区分电子商务,在线购买,移动商店和实体店。他们就是想买,想的是什么时候、怎么买,去哪买。我认为这确实造成了这种迅速的创新变革和巨大的投资投入到零售业。
One of those innovations is the Dash Robotic Shopping Cart, it’s a shopping cart that will take the users through the store.They don’t have to know where their items are located and they follow the car and it’s completely autonomous.Customers can also pay right at the cart. If you compare it to the fact that so many stores now are moving to the self-checkouts and this is really a mobile self-checkout and yet it’s about a tenth of the cost.
这些创新之一是短跑机器人购物车。这是一个购物车,可以带领用户逛超市。顾客不必知道他们的物品位于何处,他们只需跟随机器人购物车,这是完全自动化的。顾客也可以在购物车上付钱。如果你比较现在很多商店都是自助结账的这一现象,这才真的是一个移动型自助结账机,而且成本只有十分之一。
For retailers, it’s also a potential sales opportunity.Nowadays users like to look at streams, sadly not what’s around them and so if you’ve got this, they stare at the screen while it’s moving in front of them so you’ve really got their attention to do those targeted advertisings.
对于零售商来说,这也是一个潜在的销售机会。现在的用户喜欢随大流,很遗憾,而不是看他们眼前的事物,所以如果你有这个,他们盯着屏幕,而它在他们前面带路,你就能让他们关注那些有针对性的广告。
Despite these state-of-the-art technologies, the enticement to spend have remained timeless.
不论科技有多么先进,“买买买”始终是不变的诱惑。
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