经济学人下载:中国功夫的大肆宣传

China's film industry
中国电影产业

Kung fu propaganda
中国功夫的大肆宣传

There’s a ton of easy money in praising the party
赞美共产党就可以轻松大量获利

Jul 14th 2011 | HONG KONG | from the print edition

THERE are two ways to make a box-office smash. One is to take an exciting script, hire famous actors, shoot a rollercoaster of a film, distribute it widely and market it deftly. This is the Hollywood way, and it worked pretty well for Harry Potter.

创造轰动票房记录的方法有两个：一是采用刺激的剧本、巨星演员、出色的电影拍摄手法、广泛发行以及成熟的市场运作。这是好莱坞方式，《哈利波特》就是靠这种方式运作的很成功。

The Beijing way shares some features with the Hollywood way, such as hiring lots of stars and distributing the film widely. But the magic ingredient behind China’s latest blockbuster was one unavailable to the mightiest Tinseltown mogul. It was the power of the party.

北京方式于好莱坞方式有些特征是相同的，诸如邀请很多明星以及广泛发行。但中国最新一部巨作中神奇的成份就连最伟大的好莱坞大师也无法做到，那就是共产党的力量。

 “The Beginning of the Great Revival”, a celebration of the founding of the Communist Party, opened at every cineplex in China on June 15th, in time for the party’s 90th birthday. Competing films with a shred of drawing power were blocked, even the awful “Transformers 3”. Many state-owned firms ordered their staff to attend. Schools organised trips so that pupils could watch and learn from the exploits of a youthful Mao Zedong. Government departments deployed waves of bureaucratic bottoms to fill seats. Online reviews alleging that the masterpiece was rather dull were censored. Success was assured.

庆祝共产党成立的《建党伟业》于6月15日在中国所有电影城公映，恰恰赶上建党90周年。任何对观众有一丝丝吸引的竞争电影都被拖延，即使是《变形金刚3》。很多国有公司都组织员工观影，学校也同样组织学生们观影，让他们学习年轻时代毛泽东的丰功伟绩。政府部门安排一波波基层官员将电影院填满。网上声称该巨作很无趣的评论也被删除。影片成功得到保证。